Hey hey Reader!

Last week, something pretty awesome happened. I had a convo with Paola who helps me manage the Lab and does a fantastic job of it.

We got to talking and she told me she felt terrible because opening an Etsy shop has been on her to-do list forever and she really wants to cross it off.

So we decided to do it together inside the Creative Lab and yes, we're inviting you to join us.

Of course, we called it The Branded Etsy Shop Takeover. (We're calling it B.E.S.T. for short. And also yes, that was very much intentional. 😄)

So here's the thing about this month-long event: most Etsy courses teach you how to set up a shop. This isn't that.

We're looking outward into the future and building a brand that can grow with you first. A brand that can represent your business, speaks to your people, and grows with you long after Etsy. Your shop is just where it starts.

Across four live Thursday sessions in May, we'll go from brand decisions to shop graphics to a live shop opening on May 28th.

Paola is opening her Etsy shop live on camera that day, from scratch, in real time—and we want you opening yours right alongside her.

🗓️ May 7 — Build a Brand, Not a Shop

🗓️ May 14 — Brand Builder Work Session

🗓️ May 21 — Take Over Your Etsy Shop

🗓️ May 28 — Live Shop Opening 🎉

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All four Thursdays in May at 4PM EST. Easy to remember.

And it's just $10 for all four live sessions and the replays all month long.

Also, everyone who registers gets a free Goodie Bag 🎁 A little gift for showing up.

If you've been thinking about opening an Etsy shop but haven't pulled the trigger yet, this is your moment. And if you already have a shop but your branding feels a little thrown together this is the time to fix that too.

Can't wait to do this with you! ✨

xx

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ps. Lab members: you're already in! No ticket needed. Just show up. 💛